Confidence

Those of you who have attended some of my training meetings or have read my article in the latest Forever Australia/New Zealand newsletter, will know that I believe that trust is a vital part of success in our business. If your prospective customers or distributors do not trust you, they will not do business with you. In order to be trusted, you need to be seen as being 1. Competent. 2. Reliable and 3. Honest. Betray any of these three elements and you have lost trust and it is VERY difficult to regain it.

As important as it is to be competent in order to be trustworthy, there are, of course, other good reasons why we should strive for competence. We become competent through learning and experience. In other words, we need to learn as much as we practically can about our business and our products, and then we need to use our products and apply what we have learned in all the other aspects of our business. It is by doing that we become competent or learn the skills necessary to become confident enough to succeed. The important words there are competent and confident, because competence builds confidence, which moves us to action.

If you are finding it difficult to talk to people about your business, or find that very few people are prepared to listen to you, it will invariably be because you lack confidence. Unfortunately, it is impossible to fake confidence indefinitely, and if you are not confident, you will not be able to sustain the effort necessary to succeed. The good news is that you can learn the skills and become competent and confident in a short time by having the courage to move out of your comfort zone and by “practising” your craft by actually speaking to people.

Are you going to make mistakes? You betcha! Making mistakes is good, in fact it is the only way you are going to learn. Making mistakes means that you are actually doing something, and you will get better at what you are doing, so don't beat yourself up about it, give yourself the recognition you deserve. Be kind to yourself. Even if your early attempts appear to be epic failures, remember that you are in training and every attempt is an exercise in your training program. Analyse what you have done, find ways to improve on it, and continue to practice, practice, practice. You will soon become competent and confident, and when you are confident, you will enjoy approaching and talking to people about your business, and you success rate will improve, which will serve to increase your confidence, and your success rate will sky-rocket! 

I absolutely love this business!